SEO

SEO is still very important to your business, when done right. However, it’s just one tool of many in the omnichannel arsenal.

It’s no longer just about optimizing your website for Google. It’s about optimizing your presence across the web. SEO has tentacles that extend far beyond just Google.

It’s SEO (Search Engine Optimization), not GO (Google Optimization).

Yelp is a search engine. Facebook is a search engine. Twitter is a search engine. Amazon is a search engine. Quora is a search engine. Pinterest is a search engine. YouTube is a search engine. See where I’m going?

Each of these platforms offers unique benefits to the user. In a lot of cases, people looking for things on these platforms are likely to bypass Google altogether.