by CCP Digital Staff | Mar 26, 2019 | Content Marketing, Marketing Technology, Social Media |
There seems to be a disconnect between the kind of content consumers want, vs. the kind of content marketers think they are delivering. Stackla is a forward-moving company that offers an AI-powered platform that provides User-Generated Content (UGC) for Enterprise....
by Adrienne Goss | Jan 4, 2019 | Facebook Advertising, Marketing, Marketing Technology, Social Media |
What Does This Mean for Advertisers? The early stages of social media sites grappling with platforms being manipulated by government are upon us. Questions are arising surrounding the topic of data security and other previously-unaddressed security and privacy...
by CCP Digital Staff | May 11, 2016 | Marketing Technology |
There is no doubt about the exponential growth in the Marketing Technology landscape. It is very obvious both in terms of the sheer breadth of the types of marketing as well as the number of marketing technology vendors. It just continues to explode. From 150...
by CCP Digital Staff | Nov 15, 2015 | Digital Strategy, Marketing Technology |
What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap their minds around the space? Many of the marketing technology solutions solve only one problem or part of the...
by CCP Digital Staff | Nov 15, 2015 | CMO, Marketing Technology |
By now you’ve heard many times over that, according to research by Gartner, CMOs will soon be spending more per year on technology than their CIO counterparts. That, of course, means marketing and technology exectuives need to become best buddies–and fast....
by CCP Digital Staff | Sep 11, 2015 | CMO, Digital Strategy, Marketing Technology |
Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is critical to its efficacy and long-term benefit to the organization. You need to build on bedrock, and for martech, that means CRM...