by Scott Grant | Jan 27, 2023 | Blog, Digital Strategy, Marketing, Paid Media Acquisition, Social Media |
LinkedIn is an effective tool for generating B2B leads. It offers a wide network of professionals to interact with and a variety of services to help you reach your target audience thanks to its over 700 million members. This article will teach you how to leverage...
by CCP Digital Staff | Sep 17, 2019 | Case Study, Digital Strategy, Marketing, Paid Social |
Coke vs. Pepsi. Dogs vs. Cats. Men vs. Women. Hamburgers vs. Hot Dogs. And now, Facebook vs. LinkedIn joins the classic match-ups. “How many marketing departments do you know with an unlimited budget? If that’s you, read no further. But most B2B...
by CCP Digital Staff | Nov 3, 2016 | Digital Strategy, Influencer Marketing |
Brands of all sizes today are on a content kick, constantly churning out media vying for our attention and hoping to convert us to a prospect or a customer. One of the most common content marketing formats is the ever-present blog, ubiquitous to any brand website. But...
by CCP Digital Staff | Jul 15, 2016 | Digital Strategy, Influencer Marketing |
Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all...
by CCP Digital Staff | Jun 3, 2016 | Digital Strategy, Facebook Advertising, Paid Media Acquisition, Paid Search |
If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been...
by CCP Digital Staff | Nov 15, 2015 | Digital Strategy, Marketing Technology |
What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap their minds around the space? Many of the marketing technology solutions solve only one problem or part of the...
