by CCP Digital Staff | Nov 3, 2016 | Digital Strategy, Influencer Marketing |
Brands of all sizes today are on a content kick, constantly churning out media vying for our attention and hoping to convert us to a prospect or a customer. One of the most common content marketing formats is the ever-present blog, ubiquitous to any brand website. But... 
by CCP Digital Staff | Jul 15, 2016 | Digital Strategy, Influencer Marketing |
Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all... 
by CCP Digital Staff | Jun 3, 2016 | Digital Strategy, Facebook Advertising, Paid Media Acquisition, Paid Search |
If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been... 
by CCP Digital Staff | Nov 15, 2015 | Digital Strategy, Marketing Technology |
What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap their minds around the space? Many of the marketing technology solutions solve only one problem or part of the... 
by CCP Digital Staff | Sep 11, 2015 | CMO, Digital Strategy, Marketing Technology |
Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is critical to its efficacy and long-term benefit to the organization. You need to build on bedrock, and for martech, that means CRM... 
by CCP Digital Staff | Jul 15, 2015 | Analytics, Big Data, Digital Strategy |
One of the biggest buzzwords ever, it seems, is “Big Data”. But what EXACTLY is big data? It might seem a little condescending, but for those who aren’t in the industry, explaining big data requires some “dumbing down.” If you’re in the position to explain...
