CCP Digital Blog | Digital Marketing & Advertising Agency in Kansas City, SF, NYC, LA

Facebook and Twitter Impose Limitations on Ads Projecting Issues of National Importance

by Adrienne Goss | Facebook Advertising, Marketing, Marketing Technology, Social Media

What Does This Mean for Advertisers? The early stages of social media sites grappling with platforms being manipulated by government are upon us. Questions are arising surrounding the topic of data security and other previously-unaddressed security and privacy...

Is content marketing dead?

by CCP Digital Staff | Digital Strategy, Influencer Marketing

Brands of all sizes today are on a content kick, constantly churning out media vying for our attention and hoping to convert us to a prospect or a customer. One of the most common content marketing formats is the ever-present blog, ubiquitous to any brand website. But...

Introducing the “Influencer Marketing Technology Landscape”

by CCP Digital Staff | Digital Strategy, Influencer Marketing

Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all...

Using data science to improve your enterprise paid search marketing results

by CCP Digital Staff | Digital Strategy, Facebook Advertising, Paid Media Acquisition, Paid Search

If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been...

Marketing Technology Growth–Piercing Through the Chaos

by CCP Digital Staff | Marketing Technology

There is no doubt about the exponential growth in the Marketing Technology landscape. It is very obvious both in terms of the sheer breadth of the types of marketing as well as the number of marketing technology vendors. It just continues to explode. From 150...