

Facebook and Twitter Impose Limitations on Ads Projecting Issues of National Importance
What Does This Mean for Advertisers? The early stages of social media sites grappling with platforms being manipulated by government are upon us. Questions are arising surrounding the topic of data security and other previously-unaddressed security and privacy...

Is content marketing dead?
Brands of all sizes today are on a content kick, constantly churning out media vying for our attention and hoping to convert us to a prospect or a customer. One of the most common content marketing formats is the ever-present blog, ubiquitous to any brand website. But...

Introducing the “Influencer Marketing Technology Landscape”
Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all...

Using data science to improve your enterprise paid search marketing results
If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been...

Marketing Technology Growth–Piercing Through the Chaos
There is no doubt about the exponential growth in the Marketing Technology landscape. It is very obvious both in terms of the sheer breadth of the types of marketing as well as the number of marketing technology vendors. It just continues to explode. From 150...

16 Top Marketing Blogs and Publications You Need to Be Following
The best marketers are incessantly learning. Why? They can’t afford to stop.

With Online Ads Impact on the Decline, Is Content Finally King?
The message put before marketers is loud and clear – stop spending money on ads that don’t work.