by CCP Digital Staff | Nov 15, 2015 | CMO, Marketing Technology |
By now you’ve heard many times over that, according to research by Gartner, CMOs will soon be spending more per year on technology than their CIO counterparts. That, of course, means marketing and technology exectuives need to become best buddies–and fast....
by CCP Digital Staff | Sep 11, 2015 | CMO, Digital Strategy, Marketing Technology |
Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is critical to its efficacy and long-term benefit to the organization. You need to build on bedrock, and for martech, that means CRM...