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Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack

Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack

“The stack” at any given company was likely conceived by the chief marketing officer (CMO) and chief technology officer (CTO), but in many businesses — from startups to enterprises — it now stands alone in a marketing technology department. And given recent rapid changes in marketing technology, it may have been built on shaky ground (by today’s standards).

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