by CCP Digital Staff | Feb 8, 2016 | Content Marketing, Marketing, Social Media |
The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I’ve often said that the one main secret to my success is my possession of an unquenchable thirst for...
by CCP Digital Staff | Jan 26, 2016 | Content Marketing, Paid Media Acquisition |
Albert Einstein’s definition of insanity is doing the same thing over and over while expecting different results — does this sound like marketing? Traditional marketing tactics, such as paying to create and distribute new ads, are still common even though The Guardian...
by CCP Digital Staff | Nov 15, 2015 | Digital Strategy, Marketing Technology |
What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap their minds around the space? Many of the marketing technology solutions solve only one problem or part of the...
by CCP Digital Staff | Nov 15, 2015 | CMO, Marketing Technology |
By now you’ve heard many times over that, according to research by Gartner, CMOs will soon be spending more per year on technology than their CIO counterparts. That, of course, means marketing and technology exectuives need to become best buddies–and fast....
by CCP Digital Staff | Sep 11, 2015 | CMO, Digital Strategy, Marketing Technology |
Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is critical to its efficacy and long-term benefit to the organization. You need to build on bedrock, and for martech, that means CRM...