by CCP Digital Staff | Feb 25, 2019 | Case Study, Social Media |
The power of social media advertising is unmatched in this day and age — everyone tunes into LinkedIn, Twitter, Instagram, and Facebook. By partnering with CCP Digital, Stackla was able to capitalize on highly-targeted segments of these audiences around the...
by CCP Digital Staff | Nov 3, 2016 | Digital Strategy, Influencer Marketing |
Brands of all sizes today are on a content kick, constantly churning out media vying for our attention and hoping to convert us to a prospect or a customer. One of the most common content marketing formats is the ever-present blog, ubiquitous to any brand website. But...
by CCP Digital Staff | Jul 15, 2016 | Digital Strategy, Influencer Marketing |
Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all...
by CCP Digital Staff | Jun 3, 2016 | Digital Strategy, Facebook Advertising, Paid Media Acquisition, Paid Search |
If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been...
by CCP Digital Staff | May 11, 2016 | Marketing Technology |
There is no doubt about the exponential growth in the Marketing Technology landscape. It is very obvious both in terms of the sheer breadth of the types of marketing as well as the number of marketing technology vendors. It just continues to explode. From 150...